Neuchatel is the fourth largest city in French Switzerland, a place still little known among Italians, but well known in central Europe as one of the most dynamic, prosperous, livable European cities, as well as a place full of opportunities for entrepreneurs, students, residents and tourists.
Not only the natural beauty , the still intact medieval architecture and a flourishing socio-economic context make the fortune of Neuchatel but also the ability of the citizens to enhance the city, create profit and make it such a unique and privileged place.
Neuchatel is an industrial centre. The city is at the centre of the ?Watch Valley?, the area where you can find prestigious watch factories such as Rolex, Breitling, and Tag Heuer. For this reason Neuchatel is the birthplace of the leaders of micro and nano technology ; a place where you can feel the Swiss precision , where the high watch-making technology was born, and where the big brands have created their success in the luxury market and innovation.
Neuchatel is a university city. Neuchatel has always been a centre of learning and now it is recognized as a university city. Its good training centres attract young people from all over the world, they fill the city with energy and vivacity throughout the year.
Neuchatel is a tourist destination. Its natural beauty is loved by ornithologists , those who are water sports buffs, and walkers. The lovers of cultural tourism prefer the city for its medieval architecture, the Castle, the Minster, and the museums , while foodies love it for its good wine and local cheese. In addition to this Neuchatel is also popular for its Casino as well as the reference point of the SPA tourism of the neighboring Yverdon Les Bains and of the sportsmen who flock Estavayer Le Lac.
Neuchatel is a trade centre. Industries, universities, tourism and its central position in Europe on the banks of the largest lake in the area, make Neuchatel an amazingly rich trade centre profitable for every business. Lots of Italian and international brands such as Kiko Milano, Bata, Officine Panerai, Zara have already found out the opportunities of Neuchatel for their business, in fact they opened their successful outlets right here.